How we should react when economy slows down.
When the global financial market is in turmoil the first thing most people think of doing is holding onto things and cutting expenditure. And they automatically assume (because the newspapers tell them) that everyone is acting that way.
Everyone ISN`T responding in that manner. There are many people and many ventures that flourish, whether the economy is down or not. And if you are wondering why it is so, the solution is available there where it is often likely to be overlooked. It will be a good idea to search for the answer together.
When a current is going downward, whatever the reason be, the way to survive is by rowing against the current. If we let ourselves to be swept away by the current, we may sink deep down and survival might become difficult.
The truth is that when we know how to steer ourselves and be our own masters, we will able to stay afloat or swim against the current, come what may. Let us see how we can manage it.
'Go-getters' or 'Go-givers'
Let's say we want more - more profits, a pay raise, more holidays, more freedom, and more opportunities.
When we have a desire for an object, our first tendency is to straightaway go and have it. That just makes us 'Go-getters'. And a 'go-getter' is surely a self-motivated person, an activist and a natural leader. Such a vision is a proven way to succeed in life as we have heard. Still, there is some sort of a snag. When this plan is brought into play, the results are somewhat surprising though in a way it is foreseeable as well.
The gist of the matter is that after 'getting' and 'possessing' it we tend to 'get rid of' it. We might actually jettison it or might become apathetic to the whole idea.
So then we immediately shift our focus to getting more. And here's the real problem; the more we do that, the more we create a cycle that actually makes us continuously feel as though we do not yet have enough. It's like a carbohydrate addiction!
Why don't we turn our 'getting' into contributing?
Most of you are aware that the act of providing gives a sense of fulfilment. This ensues from gratefulness and not from panic or avarice. A person can go on providing more and receive more and know full satisfaction in the voyage of life.
Our generous and giving attitude creates generous and giving customers and team members while our price consciousness and 'getting attitude' attracts precisely those types of customers and team members. And they're the very ones we don't want!
Inspiring capitalism
Most enterprises are conscious of this now. Companies have now started providing for others in myriad ways. A complete change has come over as companies understand how the idea of giving is crucial to their business. In an article in TIME Magazine in July 2008, it was Bill Gates who coined the word 'Creative Capitalism.'
He opined that the idea of providing for others could become a crucial factor in encouraging people to buy one product rather than another.
What he's actually saying is that when a company links its business to giving in some way, that company and its products become more attractive to customers. It takes us way, way above what's been called 'the sea of sameness'.
Creative Capitalism is concerned about reaching higher than what we might reconcile for to arrive at where we hoped to arrive. When we can make the most of our design and inspiration in a way that assists and fosters the larger community of nations and continents, we are preventing the wastage of supplies, endeavours and capacities to succeed. Then we are crafting the most authentic success for ourselves and for the financial stability of the countries across the world.
The charm of effective giving
CSR or Corporate Social Responsibility is the word used for delineating the process of business establishments giving back to the community. It is becoming an obligation on the part of enterprises to do so. But when they donate as a duty or just for creating a good impression, it would soon become easy to make out. However, it works as an interim ploy for survival.
Individuals and enterprises that 'contribute', appeal to everyone. Their fervour and conviction about what they do are acknowledged by the people with whom they build up relationships. This acknowledgement is in addition to the official public relations campaign of the establishment.
So, what happens if we allocate some of the marketing budget to go toward giving?
Giving creates something bigger than who we are. Giving creates inspiration. Inspiration can only be created when it resonates with the people whom we want to inspire. And we get inspired when we are involved in the experience. It is not just about hearing the nice stories of others. It's actually participating in those stories. After all, we all want to feel good in life by making a contribution-to our family and friends, to our company and to our community.
Transaction-based giving makes it inevitable
A far better atmosphere for donating has become possible because of an idea (or we can call it a 'phenomenon') by the name Buy1GIVE1 (Buy One Give One). Buy1GIVE1 is the abode of transaction-based giving. Transaction-based giving overhauls everything. Let us put to use our resourcefulness and decide why.
How wonderful is the situation where every time someone buys an ice cream, a child somewhere in an underprivileged country gets a cup of milk?
Or a different scenario where with every subscription to a journal that you would like to read, a sapling gets planted somewhere where it was badly needed? Or whenever you ate out, someone routinely got fed out of its profit?
Or supposing you are undergoing some training. How wonderful it would be if another eager student far away is also getting the necessary training as a corollary (believe it or not, the training does not cost the training institute more than 60 cents a day).
Or if a conference sponsors has arranged a speaker, part of whose income goes to help kids who has speech impediments due to deformities, wouldn't that be a matter to feel satisfied? Just by attending the conference and paying for it, you are becoming part of a noble cause.
Consider whether you will be able to use transaction-based giving in your own exclusive way to go with your services or products to make your customers and other team-mates part of the saga of contributing. This is how you can do it.
The real win-win economy
Already, companies right around the world are 'getting' the power of this transaction-based giving. Just one example-the UK's leading supermarket chain, TESCO now gives a school uniform to a child in Kenya whenever a customer buys a pair of school trousers.
The Mineral Water Company known as Volvic is one that has followed swiftly in this transaction-based giving program. They connect their water selling to well digging in Africa and call it Buy1 GIVE 10, because when one litre of water is sold, the money that comes from it helps in making a 10 litres flow in the well that is being dug.
Middle level and comparatively small enterprises are now in the forefront in widening this global giving phenomenon through Creative Capitalism. Buy1GIVE1 (www.b1g1.com), a Singapore-based Social Enterprise came up with an effective strategy which has turned this transaction-based giving into a movement that anyone who wants can participate in.
Buy1GIVE1 is the heart of a most powerfully persuasive transaction-based giving globally, correlating business ventures of all sizes to any noble cause anywhere. It is weaving a universal society of business givers and for SME`s, Buy1GIVE1 links up businesses, their clients AND charity requirements in a most passionate and mutually satisfactory manner. The whole thing is completely automated.
You can become a citizen of this global giving movement by simply getting a Buy1GIVE1 `VISA` directly off the Buy1GIVE1 site at www.b1g1.com. And if you own a business you can become a B1G1 Business through a simple online application and select your cause for your main product or service to kick-start your giving. Buy1GIVE1 forwards 100% of the contributions to their international Worthy Cause Partners (there are now over 528 projects you can select) making the giving even more effective.
Do you know?
* Half the world-nearly three billion people-live on less than two dollars a day.
* Nearly a billion people entered the 21st century unable to read a book or sign their name.
* Poverty and malnutrition robs the lives of 20 children every minute, 30,000 every day, and 210,000 children every week, as per UNICEF records.
* 85% of the world's water resources are utilized by just 12% of its population. And of this, even 1% does not live in the Third World.
* Medical aid is not available for one billion people of the world population.
* Rainforests of about 63,000 sq. miles get destroyed every year.
Data From Global Issues
Buy1GIVE1 Businesses- scrutinize these examples
* Buy1BUILD1 (www.sunsplashhomes.com, www.arkgroup.com.au)
* Education to education (www.kipmcgrath.com.au)
* Medical practice providing medical benefits (www.primanora.com)
* Telephone card helping in communication (www.ultimatecomms.com)
* Relaxation to healing (www.meditate.com.au)
* Weight loss to kids' meals (www.bodychain.com)
* Luminous blinds to luminous classrooms (www.blindscouture.com.au)
* Socks for feet to socks for social effect (www.socksforhappypeople.com)
* Coaching to train social entrepreneurs (www.b1g1forcoaches.com)
* And to get a complete picture, just go to www.b1g1.com.
Unearthing what we are looking for-Nature's eternal secret
So let's let us return to the starting point-turbulent economics and managing to get what we need. The needs are in fact not all that knotty. They are just a group of three words that begin with the letter S - strong bonds, solidarity and society.
When we can collaborate instead of isolate and when we can create an effective way to add to each other instead of taking away from each other, we discover there is so much abundance and resource already available in our world. And when we connect, not just with each other but with our true selves, we discover something really interesting-that we're all ONE. Then we understand how easy it is to create a global community from something as simple as giving.
The secret was always alive in nature
In nature, bees and butterflies pollinate flowers and create sustainable flower gardens for many generations to thrive on. It's been in front of us all along!
Failures are said to be stepping stones to success. In the same way we can turn setbacks into advantages. In reality we should be thankful for the current situation that is helping us to move ahead.
And when you choose to start giving today, you will feel so much better despite the economic challenges. And when you feel better you will discover a renewal of hope and you will remember all tides change and the down will soon be up. Giving today is the one thing that you can do to change everything.
When the global financial market is in turmoil the first thing most people think of doing is holding onto things and cutting expenditure. And they automatically assume (because the newspapers tell them) that everyone is acting that way.
Everyone ISN`T responding in that manner. There are many people and many ventures that flourish, whether the economy is down or not. And if you are wondering why it is so, the solution is available there where it is often likely to be overlooked. It will be a good idea to search for the answer together.
When a current is going downward, whatever the reason be, the way to survive is by rowing against the current. If we let ourselves to be swept away by the current, we may sink deep down and survival might become difficult.
The truth is that when we know how to steer ourselves and be our own masters, we will able to stay afloat or swim against the current, come what may. Let us see how we can manage it.
'Go-getters' or 'Go-givers'
Let's say we want more - more profits, a pay raise, more holidays, more freedom, and more opportunities.
When we have a desire for an object, our first tendency is to straightaway go and have it. That just makes us 'Go-getters'. And a 'go-getter' is surely a self-motivated person, an activist and a natural leader. Such a vision is a proven way to succeed in life as we have heard. Still, there is some sort of a snag. When this plan is brought into play, the results are somewhat surprising though in a way it is foreseeable as well.
The gist of the matter is that after 'getting' and 'possessing' it we tend to 'get rid of' it. We might actually jettison it or might become apathetic to the whole idea.
So then we immediately shift our focus to getting more. And here's the real problem; the more we do that, the more we create a cycle that actually makes us continuously feel as though we do not yet have enough. It's like a carbohydrate addiction!
Why don't we turn our 'getting' into contributing?
Most of you are aware that the act of providing gives a sense of fulfilment. This ensues from gratefulness and not from panic or avarice. A person can go on providing more and receive more and know full satisfaction in the voyage of life.
Our generous and giving attitude creates generous and giving customers and team members while our price consciousness and 'getting attitude' attracts precisely those types of customers and team members. And they're the very ones we don't want!
Inspiring capitalism
Most enterprises are conscious of this now. Companies have now started providing for others in myriad ways. A complete change has come over as companies understand how the idea of giving is crucial to their business. In an article in TIME Magazine in July 2008, it was Bill Gates who coined the word 'Creative Capitalism.'
He opined that the idea of providing for others could become a crucial factor in encouraging people to buy one product rather than another.
What he's actually saying is that when a company links its business to giving in some way, that company and its products become more attractive to customers. It takes us way, way above what's been called 'the sea of sameness'.
Creative Capitalism is concerned about reaching higher than what we might reconcile for to arrive at where we hoped to arrive. When we can make the most of our design and inspiration in a way that assists and fosters the larger community of nations and continents, we are preventing the wastage of supplies, endeavours and capacities to succeed. Then we are crafting the most authentic success for ourselves and for the financial stability of the countries across the world.
The charm of effective giving
CSR or Corporate Social Responsibility is the word used for delineating the process of business establishments giving back to the community. It is becoming an obligation on the part of enterprises to do so. But when they donate as a duty or just for creating a good impression, it would soon become easy to make out. However, it works as an interim ploy for survival.
Individuals and enterprises that 'contribute', appeal to everyone. Their fervour and conviction about what they do are acknowledged by the people with whom they build up relationships. This acknowledgement is in addition to the official public relations campaign of the establishment.
So, what happens if we allocate some of the marketing budget to go toward giving?
Giving creates something bigger than who we are. Giving creates inspiration. Inspiration can only be created when it resonates with the people whom we want to inspire. And we get inspired when we are involved in the experience. It is not just about hearing the nice stories of others. It's actually participating in those stories. After all, we all want to feel good in life by making a contribution-to our family and friends, to our company and to our community.
Transaction-based giving makes it inevitable
A far better atmosphere for donating has become possible because of an idea (or we can call it a 'phenomenon') by the name Buy1GIVE1 (Buy One Give One). Buy1GIVE1 is the abode of transaction-based giving. Transaction-based giving overhauls everything. Let us put to use our resourcefulness and decide why.
How wonderful is the situation where every time someone buys an ice cream, a child somewhere in an underprivileged country gets a cup of milk?
Or a different scenario where with every subscription to a journal that you would like to read, a sapling gets planted somewhere where it was badly needed? Or whenever you ate out, someone routinely got fed out of its profit?
Or supposing you are undergoing some training. How wonderful it would be if another eager student far away is also getting the necessary training as a corollary (believe it or not, the training does not cost the training institute more than 60 cents a day).
Or if a conference sponsors has arranged a speaker, part of whose income goes to help kids who has speech impediments due to deformities, wouldn't that be a matter to feel satisfied? Just by attending the conference and paying for it, you are becoming part of a noble cause.
Consider whether you will be able to use transaction-based giving in your own exclusive way to go with your services or products to make your customers and other team-mates part of the saga of contributing. This is how you can do it.
The real win-win economy
Already, companies right around the world are 'getting' the power of this transaction-based giving. Just one example-the UK's leading supermarket chain, TESCO now gives a school uniform to a child in Kenya whenever a customer buys a pair of school trousers.
The Mineral Water Company known as Volvic is one that has followed swiftly in this transaction-based giving program. They connect their water selling to well digging in Africa and call it Buy1 GIVE 10, because when one litre of water is sold, the money that comes from it helps in making a 10 litres flow in the well that is being dug.
Middle level and comparatively small enterprises are now in the forefront in widening this global giving phenomenon through Creative Capitalism. Buy1GIVE1 (www.b1g1.com), a Singapore-based Social Enterprise came up with an effective strategy which has turned this transaction-based giving into a movement that anyone who wants can participate in.
Buy1GIVE1 is the heart of a most powerfully persuasive transaction-based giving globally, correlating business ventures of all sizes to any noble cause anywhere. It is weaving a universal society of business givers and for SME`s, Buy1GIVE1 links up businesses, their clients AND charity requirements in a most passionate and mutually satisfactory manner. The whole thing is completely automated.
You can become a citizen of this global giving movement by simply getting a Buy1GIVE1 `VISA` directly off the Buy1GIVE1 site at www.b1g1.com. And if you own a business you can become a B1G1 Business through a simple online application and select your cause for your main product or service to kick-start your giving. Buy1GIVE1 forwards 100% of the contributions to their international Worthy Cause Partners (there are now over 528 projects you can select) making the giving even more effective.
Do you know?
* Half the world-nearly three billion people-live on less than two dollars a day.
* Nearly a billion people entered the 21st century unable to read a book or sign their name.
* Poverty and malnutrition robs the lives of 20 children every minute, 30,000 every day, and 210,000 children every week, as per UNICEF records.
* 85% of the world's water resources are utilized by just 12% of its population. And of this, even 1% does not live in the Third World.
* Medical aid is not available for one billion people of the world population.
* Rainforests of about 63,000 sq. miles get destroyed every year.
Data From Global Issues
Buy1GIVE1 Businesses- scrutinize these examples
* Buy1BUILD1 (www.sunsplashhomes.com, www.arkgroup.com.au)
* Education to education (www.kipmcgrath.com.au)
* Medical practice providing medical benefits (www.primanora.com)
* Telephone card helping in communication (www.ultimatecomms.com)
* Relaxation to healing (www.meditate.com.au)
* Weight loss to kids' meals (www.bodychain.com)
* Luminous blinds to luminous classrooms (www.blindscouture.com.au)
* Socks for feet to socks for social effect (www.socksforhappypeople.com)
* Coaching to train social entrepreneurs (www.b1g1forcoaches.com)
* And to get a complete picture, just go to www.b1g1.com.
Unearthing what we are looking for-Nature's eternal secret
So let's let us return to the starting point-turbulent economics and managing to get what we need. The needs are in fact not all that knotty. They are just a group of three words that begin with the letter S - strong bonds, solidarity and society.
When we can collaborate instead of isolate and when we can create an effective way to add to each other instead of taking away from each other, we discover there is so much abundance and resource already available in our world. And when we connect, not just with each other but with our true selves, we discover something really interesting-that we're all ONE. Then we understand how easy it is to create a global community from something as simple as giving.
The secret was always alive in nature
In nature, bees and butterflies pollinate flowers and create sustainable flower gardens for many generations to thrive on. It's been in front of us all along!
Failures are said to be stepping stones to success. In the same way we can turn setbacks into advantages. In reality we should be thankful for the current situation that is helping us to move ahead.
And when you choose to start giving today, you will feel so much better despite the economic challenges. And when you feel better you will discover a renewal of hope and you will remember all tides change and the down will soon be up. Giving today is the one thing that you can do to change everything.
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