Friday, January 30, 2009

Stop Struggling with Your MLM Business

By Kerry Alayon-Babas

There are many network marketing sponsors out there handing out the antiquated advice of the 90s. Their advice is creating many frustrated home business owners. It is really not their fault. They dont know any better. However, you have to change the way you think before you will stop struggling with your business.

With the onset of the internet and the advanced technology that we have at our finger tips, times have definitely changed. Better ways of starting a home based business and creating a strong network are emerging almost on a daily basis. There are still many who are old school. They still chase down their family and friends. These folks are being completely dominated by the marketers who use the amazing technology we have at hand to bring major value to their networks and teams.

Struggling with a network marketing company was a way of life for me for almost 6 years. I called on my warm market several times looking for them to support my business efforts. Carrying products from house to house and having opportunity meetings on a weekly basis was not my gig. I felt humiliated by the negative comments people would make about the scams that I was involved in. Although successful to a certain degree, I did not make the kind of loot I was looking for.

It was the combination of the pressures of the day JOB and the increasing amount of work from my flailing business that drove me in search of a better way. I could not believe what I was missing. There are growing numbers of successful online marketers who are creating tremendous teams with absolutely no prospecting or cold calling. They talk to their family and friends about the weather and the news rather than their new proposition. How cool it that?

As you change the way you think about your business, make sure you are involved in a quality program. It has to hit your passion and purpose. Remember you will be living this business on a daily basis. You want it to be something you LOVE. Every home business has some kind of community you can plug into to gain insights and support. Make sure you become a major player in the community from the beginning.

Make sure that you are a very active community member. Become a leader that shares with the community. You have many talents that others may benefit from. As you share with the community, you team will grow and become stronger.

Here is where the first big change comes in. Stop marketing those MLM Company replicated websites. They all have the same content that every other rep is marketing with. How will you stand out from all of the other reps who are marketing the same business opportunity with the same website?

The key questions that remain revolve around you. What value do you bring to the game? Are you an MVP or a bench warmer? Learn to Brand yourself properly. Learn as much as you can about the latest technology, and share everything you learn with as many people as you can. People follow the leader, they dont join the program.

Stop paying for leads and prospecting family and friends. Join the all star team by using technology and a team approach. Then you will achieve your dreams.

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