In this article, you'll find one tip which may seem like a no-brainer but is not implemented by a shocking number of websites; this technique can increase your conversions. If this all seems too simple at first, keep reading; there are some more advanced aspects to this method which you may not have thought of before.
Are you making it easy for your prospects to get in touch?
One thing I am regularly asked to do by clients is to take a look at their website and evaluate how their conversion rates can be increased. One thing I see quite often (and I find it utterly dismaying every time) is that the website's "contact us" information is difficult to locate on the site ? or missing entirely!
This page is typically the best way for prospects to get in touch (or sign up for a list, if you are aiming for lead generation). Just making this contact us page more easy to find will increase your conversion rate ? one client saw their number of inquiries increase by a whopping 25% almost immediately.
Make sure it's clear!
I reviewed one website with dropdown menus that did have a "Contact us" page, but it was "nested" as a sub-item under "About us". All this does is insert an unnecessary step between you and an interested enquirer. Make sure your "Contact us" page is out in the open where everyone can see it.
Some websites also invent an "original" name for their "Contact Us" page. Sometimes these are easy to understand (e.g. "Enquire here", "Contact me", "Make a booking" etc.), but other times they're far too confusing (e.g. "Details").
It's really best to simply use the standard term here for your contact us page link ? stick with "contact us" and you'll see more inquiries and opt-ins, guaranteed.
Taking this idea further:
One technique that I've found increases website convertion is to insert multiple instances of your call to action throughout a webpage.
If you do this in combination with a "Contact Us now" link placed throughout your copy, you are giving your visitors several chances to get in touch; you will certainly see more responses this way.
A "Contact us now" link toward the beginning of your copy is good for repeat visitors who are coming back to enquire (or for trigger-happy prospects who want your service yesterday :).
But you'll receive a higher response rate from most of your visitors if you use links throughout your copy, especially after points designed to elicit an emotional response from your visitors.
Obviously, you need to include a final call to action at the end, followed by a "contact us" link.
Placing your "contact us" links throughout your copy is far more effective than simply placing a single link at the bottom of each page. While it won't necessarily work for every website, it can do wonders for lead generation efforts.
As always, test and see!
Are you making it easy for your prospects to get in touch?
One thing I am regularly asked to do by clients is to take a look at their website and evaluate how their conversion rates can be increased. One thing I see quite often (and I find it utterly dismaying every time) is that the website's "contact us" information is difficult to locate on the site ? or missing entirely!
This page is typically the best way for prospects to get in touch (or sign up for a list, if you are aiming for lead generation). Just making this contact us page more easy to find will increase your conversion rate ? one client saw their number of inquiries increase by a whopping 25% almost immediately.
Make sure it's clear!
I reviewed one website with dropdown menus that did have a "Contact us" page, but it was "nested" as a sub-item under "About us". All this does is insert an unnecessary step between you and an interested enquirer. Make sure your "Contact us" page is out in the open where everyone can see it.
Some websites also invent an "original" name for their "Contact Us" page. Sometimes these are easy to understand (e.g. "Enquire here", "Contact me", "Make a booking" etc.), but other times they're far too confusing (e.g. "Details").
It's really best to simply use the standard term here for your contact us page link ? stick with "contact us" and you'll see more inquiries and opt-ins, guaranteed.
Taking this idea further:
One technique that I've found increases website convertion is to insert multiple instances of your call to action throughout a webpage.
If you do this in combination with a "Contact Us now" link placed throughout your copy, you are giving your visitors several chances to get in touch; you will certainly see more responses this way.
A "Contact us now" link toward the beginning of your copy is good for repeat visitors who are coming back to enquire (or for trigger-happy prospects who want your service yesterday :).
But you'll receive a higher response rate from most of your visitors if you use links throughout your copy, especially after points designed to elicit an emotional response from your visitors.
Obviously, you need to include a final call to action at the end, followed by a "contact us" link.
Placing your "contact us" links throughout your copy is far more effective than simply placing a single link at the bottom of each page. While it won't necessarily work for every website, it can do wonders for lead generation efforts.
As always, test and see!
About the Author:
Author: David B. Ascot is an expert on improving sales lead generation results and his information will be beneficial when trying online lead generation.
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