Besides the free media way of getting traffic to your website, there is another very powerful way to get traffic and sales. That is through Pay Per Click (PPC). There are a few places you can conduct your PPC campaign with. We however choose to do with the biggest search engine- Google. This article will share with you 5 tips of advertising with Google.
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
Advertising on Google through PPC is not free, you pay whenever someone clicks on your advertisement. However, the cost of advertising is controlled by you. you can set the daily limit and the per click cost.
It is easy to calculate your cost and potential returns when doing PPC. If you set a daily limit of $10 and each click you pay $0.10, potentially get $1800 per month if your website is able to convert traffic to sales at 3%.
This calculation is based on the assumption that your website manages to convert and each day you maximize the clicks you can get.
To score better results with your PPC advertisement, you need to take note of 5 points
Choose your Keywords carefully
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
There are some free tools you can use to determine what keyword to use. Google Keywords and Google Trends are 2 very good tools to determine which keyword is a better choice.
Writing a Good PPC Advertisement
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Offer
The length of the advertisement is short, so you must focus on delivering the advantages of clicking on the advertisement rather than the advantages of your product. Try to include more advantages to them if possible.
Devising Your PPC Campaign
Plan how you are going to execute your PPC campaign, think the desired outcome you wish to have. Set a time frame to achieve the desired outcome you want. Have a backup plan if the PPC doesn't work for you.
Think of what you want out get out of the PPC campaign. Is it more traffic to your website, or are you selling something and how is the PPC campaign going to blend with your other advertising methods.
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Bid Within Your Budget
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: Fight For The Best Spot
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Monitor Your Statistics
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Keyword Decision
Track your conversion of your ads and change the keywords you use to find out which keyword gives you more conversion. Don't hesitate to change the keywords if they are not effective.
Step 4: Calculate
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Monitor Your PPC Campaign
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
You need to monitor the statistics and review your bid to minimize expenses and maximize the results.
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
Advertising on Google through PPC is not free, you pay whenever someone clicks on your advertisement. However, the cost of advertising is controlled by you. you can set the daily limit and the per click cost.
It is easy to calculate your cost and potential returns when doing PPC. If you set a daily limit of $10 and each click you pay $0.10, potentially get $1800 per month if your website is able to convert traffic to sales at 3%.
This calculation is based on the assumption that your website manages to convert and each day you maximize the clicks you can get.
To score better results with your PPC advertisement, you need to take note of 5 points
Choose your Keywords carefully
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
There are some free tools you can use to determine what keyword to use. Google Keywords and Google Trends are 2 very good tools to determine which keyword is a better choice.
Writing a Good PPC Advertisement
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Offer
The length of the advertisement is short, so you must focus on delivering the advantages of clicking on the advertisement rather than the advantages of your product. Try to include more advantages to them if possible.
Devising Your PPC Campaign
Plan how you are going to execute your PPC campaign, think the desired outcome you wish to have. Set a time frame to achieve the desired outcome you want. Have a backup plan if the PPC doesn't work for you.
Think of what you want out get out of the PPC campaign. Is it more traffic to your website, or are you selling something and how is the PPC campaign going to blend with your other advertising methods.
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Bid Within Your Budget
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: Fight For The Best Spot
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Monitor Your Statistics
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Keyword Decision
Track your conversion of your ads and change the keywords you use to find out which keyword gives you more conversion. Don't hesitate to change the keywords if they are not effective.
Step 4: Calculate
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Monitor Your PPC Campaign
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
You need to monitor the statistics and review your bid to minimize expenses and maximize the results.
About the Author:
MLM Absolute provides a liabrary of resources of resources for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about doing PPC advertising, go to MLMAbsolute, you will definitely not regret it.
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