At the very end of your article there is a section called the Resource Box. It comes directly after the last paragraph of your text. In some circles it is referred to as the Authors Bio Box. This box is very important in promoting you and your business, so a great deal of thought should go into its completion. When I initially started writing articles, I was entering way too much information in this area. Someone very kindly pointed out to me that this wasn't meant for me to write my life history. If people wanted to find out more about me they could check my bio information elsewhere.
After researching the subject of Resource Boxes, it became evident to me that the main purpose of this box was to motivate the reader to take action. For the majority of you, that action would be for them to click on the link provided and visit your website. You have written the article for the reader, but the Resource Box is for you.
The following information should be included in this area:
* your name
* a brief history of your business background
* your current employment
* a call to action (to visit your website)
If you take a look at the Resource Box I have at the end of this particular article, you will see that these have all been included in a very short paragraph. The reason people are reading your article to to acquire some information that they had been seeking. They were not searching for information about you. However, here in the Resource Box you are giving them the opportunity to get you know you better, by visiting one of your websites. Hopefully, they have enjoyed the information you have provided and will be interested to know what else you might have to offer.
You will probably have taken quite a bit of time creating your article. I suggest that you take nearly as much time in developing your Resource Box. If you do not motivate people to visit your website after they have read the article, then it doesn't matter how great the article is....it might even be on the first page of Google.....if they are not ending up on your website, then it will do nothing to increase your business. I want you to really get this point, because it is so important. I know of people who write the most wonderful articles but are not getting that transition over to their site.
Most article directories allow you to have two links in your Resource Box. If you try to put more than two in, and the directory has to modify your Box, it could end up being a problem for you. I feel that two links is quite sufficient for just one paragraph. I usually direct both my links to my website but sometimes I will use one for my social networking sites, such as YouTube or Facebook. This gives the reader a chance to get to know me better.
The Resource Box is your only opportunity to reach out to people and connect with them. I strongly suggest that you take full advantage of it and stand back and see your business grow!
After researching the subject of Resource Boxes, it became evident to me that the main purpose of this box was to motivate the reader to take action. For the majority of you, that action would be for them to click on the link provided and visit your website. You have written the article for the reader, but the Resource Box is for you.
The following information should be included in this area:
* your name
* a brief history of your business background
* your current employment
* a call to action (to visit your website)
If you take a look at the Resource Box I have at the end of this particular article, you will see that these have all been included in a very short paragraph. The reason people are reading your article to to acquire some information that they had been seeking. They were not searching for information about you. However, here in the Resource Box you are giving them the opportunity to get you know you better, by visiting one of your websites. Hopefully, they have enjoyed the information you have provided and will be interested to know what else you might have to offer.
You will probably have taken quite a bit of time creating your article. I suggest that you take nearly as much time in developing your Resource Box. If you do not motivate people to visit your website after they have read the article, then it doesn't matter how great the article is....it might even be on the first page of Google.....if they are not ending up on your website, then it will do nothing to increase your business. I want you to really get this point, because it is so important. I know of people who write the most wonderful articles but are not getting that transition over to their site.
Most article directories allow you to have two links in your Resource Box. If you try to put more than two in, and the directory has to modify your Box, it could end up being a problem for you. I feel that two links is quite sufficient for just one paragraph. I usually direct both my links to my website but sometimes I will use one for my social networking sites, such as YouTube or Facebook. This gives the reader a chance to get to know me better.
The Resource Box is your only opportunity to reach out to people and connect with them. I strongly suggest that you take full advantage of it and stand back and see your business grow!
About the Author:
Jan Shimano was District Manager for Health & Welfare Canada for many years. She was also self-employed as a Nutritional Consultant and a Master Herbalist. She is presently a Business and Health Coach and runs her own internet marketing company from her home in British Columbia. Jan invites you to also visit her at her youtube page at www.youtube.com/1jinny
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