Tuesday, January 20, 2009

Is ad syndication worth it?

By Jeff Peterson

I have tested many online ad sites and found kijiji had a ton of traffic. However my online classifieds just seem to get taken down and then I need to go and post them again. I have tried other online classified sites but found the traffic just isn't there.... A few days ago I received a notification from stumblehere and I decided to test outthe Ad Syndication that stumblehere.com is offering on their homepage.

What is ad syndication? Well, Stumblehere.com now provides an incredible online service that enables you to develop professional-looking classified ads. These ads are then posted for you so you do not have to make multiple postings yourself. How much is your time worth? How long would it take your staff to post 150 local classified ads?

What this means is stumblehere.com saves you not only money but time too. The power comes from entering your ad only one time. After that they do all the work listing your ad in online marketplaces, classified directories, RSS feeds and the top search engines. And this is all done rather quickly, usually within 35 hours or less.

Wow, so I can actually get traffic to my ad? I don't have to spend time posting them 1000 places? I don't need to repost them every day due to being flagged wrongly? Sign me up!

So I know from experience that free classified ads work on stumblehere, but how about these new paid ads? Are they really worth it? In doing my research I decided to try their new betterpost product. The way I understand it is the betterpost classifieds are ads designed in beautiful templates, with full ad syndication. Basically I can spice up my ad and get traffic to it without web programming knowledge.

The best way to explain betterpost is - An ad upgrade feature, for 7.99 you build a professional and attractive ad and then stumblehere.com syndicates that ad for you. They place and syndicate your classified ad for you so you do not have to make multiple ad postings yourself!

I saw they currently only offer betterpost for vehicles classifieds, so i decided to try to sell my old car. They are offering 85% off through the end of October for anyone who wants to test their betterpost ad syndication. After posting your ad simply enter 'halloween' all lowercase in the promo code box.

Total cost was only 1.20. This test is not going to cost me anything. I really like the way my ad turned out. It looks really professional.

This is my first time paying for an online classified ad. After 9 hours I still had not received any response. I read the faq on http://www.stumblehere.com and it said how it can take up to 19 hours for syndication to happen. Now I need to wait it out.

It was not too long until i received my first call. He told me how much he enjoyed the look of my car and how well it was presented.

The next morning I had 2 emails about my car. And later that day call number 2 came in off my syndicated ad. Is this classified ad syndication stuff working? I need to set up times for people to look at my car.

To answer my question above, I know ad syndication works! It was nice to only have to submit my ad once. Plus my ad was not flagged wrongly. 5 days after i started this process response was great. I had 6 calls and 8 emails!

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