SEO (Search Engine Optimization) is the act of optimizing a website for free listing in search engine's listings. To rank well organically, a site owner can reap the benefits of free traffic search engines have to offer.
Search engines like Google, Yahoo, and MSN utilize automated programs called search engine spiders or robots to access a website's pages. The spiders scan the pages and copy it to be later added to a search engine's index. Billions of pages are indexed in massive databases, and when a search request is made, a search engine processes (compares the search string in the search request) with the billions of indexed pages in it's database. A search engine's algorithm is then able to begin calculating the relevancy of the near endless pages in the index to the search string requested.
Search engines perform the following tasks:
1. Determine Relevancy 2. Information Processing 3. Information Retrieval 4. Robot Spidering 5. Site Indexing
An algorithm is a set of rules"used to determine the relevancy of requested search queries. Algorithms are kept private from the public to avoid manipulation of search engine results. There are over 200 factors that currently contribute to the search relevancy calculation. Even though there are slight differences in ranking rules for the major search engines, for the most part, all major search engines follow similar guidelines when it comes to determining search relevancy.
On-Page Factors
The term used to describe the altering of factors on a website is On-Page Optimization. Factors include keyword density, keywords used in Title, Meta, Alt tags, and the type of support pages and number of links used throughout the site. The search engine algorithm also takes into consideration the strength of a key term based on it's prominence on the web page. The first two hundred words will usually hold more weight than the words following.
On-page optimization should also target similar words to the key term, use of videos, blogs, and attention to the way top-level sections are structured on a web page. The type of server being used, the public status of a domain name, and website analytics (such as bounce rate) are also key factors that determine the effectiveness of on-page optimization. As important as it is, on-page optimization only contributes 30% of a full and robust SEO strategy. The other 70% of the SEO process is accomplished by Off-Page Optimization.
Off-Page Factors
There are other factors that cannot be controlled by a webmaster or site owner, and these factors are referred to as Off- Page Optimization. The type and amount of links pointing back to a site is voucher that the site being linked to is important. However, it is not uncommon to have a fair amount of inbound links that provide no link value to a website. It is important that a site attract quality links as opposed to a quantity of links.
Social media plays an important role in off-page optimization. Utilizing social media is a very popular strategy of creating attention and building up a following. Attention getting viral campaigns can create a large source of traffic and potential inbound links.
SEO is also the hardest strategy to execute of all the online search marketing disciplines. Results take time, and in some cases it may take up to a full year to see the kind of results hope for. However, the wait is well worth it.
Search engines like Google, Yahoo, and MSN utilize automated programs called search engine spiders or robots to access a website's pages. The spiders scan the pages and copy it to be later added to a search engine's index. Billions of pages are indexed in massive databases, and when a search request is made, a search engine processes (compares the search string in the search request) with the billions of indexed pages in it's database. A search engine's algorithm is then able to begin calculating the relevancy of the near endless pages in the index to the search string requested.
Search engines perform the following tasks:
1. Determine Relevancy 2. Information Processing 3. Information Retrieval 4. Robot Spidering 5. Site Indexing
An algorithm is a set of rules"used to determine the relevancy of requested search queries. Algorithms are kept private from the public to avoid manipulation of search engine results. There are over 200 factors that currently contribute to the search relevancy calculation. Even though there are slight differences in ranking rules for the major search engines, for the most part, all major search engines follow similar guidelines when it comes to determining search relevancy.
On-Page Factors
The term used to describe the altering of factors on a website is On-Page Optimization. Factors include keyword density, keywords used in Title, Meta, Alt tags, and the type of support pages and number of links used throughout the site. The search engine algorithm also takes into consideration the strength of a key term based on it's prominence on the web page. The first two hundred words will usually hold more weight than the words following.
On-page optimization should also target similar words to the key term, use of videos, blogs, and attention to the way top-level sections are structured on a web page. The type of server being used, the public status of a domain name, and website analytics (such as bounce rate) are also key factors that determine the effectiveness of on-page optimization. As important as it is, on-page optimization only contributes 30% of a full and robust SEO strategy. The other 70% of the SEO process is accomplished by Off-Page Optimization.
Off-Page Factors
There are other factors that cannot be controlled by a webmaster or site owner, and these factors are referred to as Off- Page Optimization. The type and amount of links pointing back to a site is voucher that the site being linked to is important. However, it is not uncommon to have a fair amount of inbound links that provide no link value to a website. It is important that a site attract quality links as opposed to a quantity of links.
Social media plays an important role in off-page optimization. Utilizing social media is a very popular strategy of creating attention and building up a following. Attention getting viral campaigns can create a large source of traffic and potential inbound links.
SEO is also the hardest strategy to execute of all the online search marketing disciplines. Results take time, and in some cases it may take up to a full year to see the kind of results hope for. However, the wait is well worth it.
About the Author:
Alex Plana is an experienced Online Marketing Professional in SEO and PPC. He currently runs and operates www.planasem.com, a PPC Management and SEO Consulting site.
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