Saturday, January 17, 2009

What Brands of Sewing Machine Do You Like?

By David Trumble

What is the price of a new sewing machine? You can get a machine for under a hundred dollars or you can pay up to $12,000.

There is a wide range of sewing machines available today. You can get cheap disposables, solid mechanicals, electronic, or computerized machines. Like most things in this world, you must pay for value, features, and dependability.

What brands are there to select from?

Generic means general or standard. Brands like Kenmore, Necchi, Bernette, Simplicity, and White brands are general sewing machines manufactured and supplied to the promotional company with the specified generic label.

The very popular newcomer, Baby Lock, offers the finest sergers as well as a premium line of sewing machines. Tacony Corporation and Brother International enjoy a great joint venture relationship yielding superior quality production in Japan.

The consumer electronics giant, Brother International, markets two brand lines. The Brother line is a low end product line sold through Walmart and other mass merchants. The Pacesetter By Brother line is a top quality line sold through independent dealers. It also produces standard machines for generic brands.

Bernina is considered the Cadillac of the sewing machine industry. The company is fourth generation family owned and operated from Switzerland. Its quality is well known and the brand enjoys one of the highest brand loyalties. It is considered a luxury line of sewing machines. Bernina introduced the hem stitching machine, home zig zag machine, computerized sewing, and the only Microsoft Windows operating system on a sewing machine. Its newest offering is an amazing computerized combination sewing and embroidery machine with over 1,000 stitches, a twelve inch sewing arm, and a $12,000 price tag.

Elna Sewing Machines is somewhat of a step child line. Originally, the Elna line was made in Switzerland, but in recent years financial pressures have hurt production and sales. Recently, Janome purchased the company and is in the process of developing the line as a distinctively feminine styled sewing machine line. Within the near future, Elna will be designed jointly by Swiss and Janome designers, but providing a distinctive Elna machine line.

Out of Sweden comes the Husqavarna brand also known as Viking. It is well known for its rugged endurance yet easy use. Husqavarna ,Singer, and Pfaff are currently owned by the same conglomerate and manufactured in China.

Formerly, the New Home brand was marketed in the United States. Today Janome of Japan is the largest of all sewing machine manufacturers boasting over 50,000,000 machines made. The Memory Craft series has been very popular because of the advanced robotic incorporated in the stitch control system. The company makes many generic sewing machine lines for other companies.

In 1862, Georg Michael Pfaff introduced his German sewing machine. Over the years, it has developed a reputation for high quality premium sewing machines. Currently the Pfaff brand continues to enjoy German engineering, while being manufactured in China.

During the earliest days of the sewing machine there were two key players, Elias Howe who patented his machine in 1846, and Isaac Merritt Singer. After the patent court battles were over, Howe held the patent, but Singer held the market. Within a decade, Howes company faded, but I.M. Singer & Company thrived for over a hundred years dominating the market. His efforts resulted in the first lockstitch sewing machine patent. In recent years, Singer has been sold and resold. Currently, it is manufactured in China. The Singer brand is the best known brand in the world.

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