Tuesday, January 20, 2009

What is a Clickbank Hoplink?

By Graham McKenzie

As one of the leading affiliate hubs available, Clickbank needs to keep track of over 100,000 affiliates selling over 10,000 different products. With so many different hits to keep track of, in order to successfully create an effective and easy to use affiliate system, Clickbank created special links known as Hoplinks.

Hoplinks links are links that reassigns hits from your website to a website of the merchandise you are toiling as a link to put up on auction. These links rapidly relocate the person through Clickbank(off their consent) awarding recognition for the hit and finally the sale.

Clickbank systems log all the hits an individual makes with respect to the purchase of an individual item. In case an individual does not complete his purchase on a particular day, the system would still be able to provide a credit in case the said purchase happens within 30 days of the hit.

Also, Clickbank tracks hits so you can easily track important stats like conversion rates of the products that you are selling using a particular Clickbank ID. This lets you find out which products are winners and which ones are not.

Though there is absolutely nothing wrong with Clickbanks hoplink programe, this has however not stopped them from getting condemnations. By the way this is not because Clickbanks associate scheme has one of the most competent and reasonable associate systems there are but because the links are aesthetically offensive. The huge numbers of letters and digits, several periods, and the links do not contain web addresses of the site you are at or even the sites that you want to visit.

This creates valid concerns that sales are reduced because people do not trust the links. Scrolling over the links (as many people do now for safety) would lead one to believe that you may be being misled " especially if the website was a review site and the link does not point to the site being reviewed.

However, by estimats it can be said that it has very little effect on sales. Many people still do not scroll over links, and those who are overcautious, do not buy the digital products offered on the actual website.

On more thing to think about before you use the Clickbank hoplink program is the fact that your user ID is entrenched in the hoplink as well as tacked on to the website itself, when the instructions to redirect have been carried out. So as to make sure tracking is conducted accurately, Clickbank incorporates a ? UserID at the end of the user resource locator (url) of the website which visitors can clearly see at the top of the page. For this reason you may not wish to use your name as your user ID and you also do not want to pick a user ID that is improper since all your prospective clients will see it.

The Clickbank program is a very efficient program among all the available affiliate programs as long as you are ready to ignore the visual of the hoplink program. If you are continuing to use the clickbank hoplink and also you have chosen to sell its digital products, then you can be very much sure that all your sales are tracked without manipulation

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