Does your website not do what you want? Does it repel your the few visitors that you get. I've compiled a list of possible reasons why your website stinks
You forgot to Plan
The most common reason for not planning is to save time. Not planning your website when you start creating it is like having someone build a home without any blueprints. Without blueprints or a website plan, you'll end up with results that stink. The best reason to plan out your website before having it built is to save time and money.
Your Budget Wasn't Well Rounded
If you didn't budget out your website, you've made an awful mistake. It is better to scrimp a little on your web design so that you actually have resources to get targeted traffic to your site. If your budget is small, start small but keep it well rounded build some sales and build up each portion evenly. You need to budget for web design, content, web development, SEO, Internet marketing and public relations.
Your Website only works with FireFox
Your website looks great in Firefox, but looks awful in Internet Explorer or vice versa. With problems like this, you are presenting a destructive image to half or more of your audience. Make sure your website works in Internet Explorer 6-8, Firefox 2-3, and Safari browsers. Heck, It couldn't hurt to check it out in Google Chrome as well.
Your Lacking a Singular Voice or Direction
So you have a million things you would like to convey to your audience and decided to do it all at once. In doing this you end up with a site that is cluttered, messy, confusing and your audience gets lost. Simplicity is an advantage, not a flaw. Making it easy for your audience to navigate and understand your site is imperative. I know you have a thousand promotions you'd like to throw at them, but focus on one at a time.
Your Website is Worthless
If your traffic is not better off after visiting your site, your site probably has nothing of value. And if your site has nothing of value to your visitors, do you really think they are going to stay long or come back? Give them a reason to stay on your site, give them a reason to come back, and you can do this by putting value into your web design and content.
You Make Your Targeted Traffic Impatient
If your designer/webmaster created a splash page, that's reason enough to fire them on the spot. Thank goodness we see these nuisances less and less as time moves on. Virtually no one likes splash pages, and it is usually a poor first impression for any visitor to your site.
Your Web Design Needs Direction
Did you choose a template for your site? Or could the same design for your website be used for any other company? What you're lacking is a brand, meaning a specific image or voice for your company. By creating a generic design, you haven't given your customers any reason for choosing you over your competitors, which means you're losing more business than you should be. Pick a designer who has an in depth understanding of branding to avoid this deadly mistake.
You forgot to Plan
The most common reason for not planning is to save time. Not planning your website when you start creating it is like having someone build a home without any blueprints. Without blueprints or a website plan, you'll end up with results that stink. The best reason to plan out your website before having it built is to save time and money.
Your Budget Wasn't Well Rounded
If you didn't budget out your website, you've made an awful mistake. It is better to scrimp a little on your web design so that you actually have resources to get targeted traffic to your site. If your budget is small, start small but keep it well rounded build some sales and build up each portion evenly. You need to budget for web design, content, web development, SEO, Internet marketing and public relations.
Your Website only works with FireFox
Your website looks great in Firefox, but looks awful in Internet Explorer or vice versa. With problems like this, you are presenting a destructive image to half or more of your audience. Make sure your website works in Internet Explorer 6-8, Firefox 2-3, and Safari browsers. Heck, It couldn't hurt to check it out in Google Chrome as well.
Your Lacking a Singular Voice or Direction
So you have a million things you would like to convey to your audience and decided to do it all at once. In doing this you end up with a site that is cluttered, messy, confusing and your audience gets lost. Simplicity is an advantage, not a flaw. Making it easy for your audience to navigate and understand your site is imperative. I know you have a thousand promotions you'd like to throw at them, but focus on one at a time.
Your Website is Worthless
If your traffic is not better off after visiting your site, your site probably has nothing of value. And if your site has nothing of value to your visitors, do you really think they are going to stay long or come back? Give them a reason to stay on your site, give them a reason to come back, and you can do this by putting value into your web design and content.
You Make Your Targeted Traffic Impatient
If your designer/webmaster created a splash page, that's reason enough to fire them on the spot. Thank goodness we see these nuisances less and less as time moves on. Virtually no one likes splash pages, and it is usually a poor first impression for any visitor to your site.
Your Web Design Needs Direction
Did you choose a template for your site? Or could the same design for your website be used for any other company? What you're lacking is a brand, meaning a specific image or voice for your company. By creating a generic design, you haven't given your customers any reason for choosing you over your competitors, which means you're losing more business than you should be. Pick a designer who has an in depth understanding of branding to avoid this deadly mistake.
About the Author:
One of utah's leading expert Internet Marketers, Matthew Henage, has shared his wisdom of how to craft a superior web design and market it to a target audience. His knowledge has made his utah web design firm known as a one of the top Utah web design firms around.
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